Blogging is essentially a form of
communication. One has something to say and the other wants to read. Blogs are
a virtual and simple form of offline communication. People write to share, and
read to accept what is shared and how it’s shared, express opinion and discuss.
So what does it take to write a blog content that reaches all and sundry. That
tugs at the strings of the heart of Your readers.
The
misconception that blog writing is an elixir for skilled writers, is a myth.
Today, anyone makes it to the most popular blogs list. Blogs that have gained
repute and following include blogs by famous artists to the ones by jail
inmates behind the bars. Therefore, we can safely conclude the fact that the
Blog content is not restricted to the narrow confines of a proficient writer.
You only need to have a story and a heart to say it out loud. All of us writers
are looking to write a post that gains us both popularity and/or critical
acclaim.
Well to each its own, but here we have a
few tips to make blogs effective and
engaging:
1.
True story: Be anything but untruthful. You can creatively explore the post
but don’t distort the truth. It can get You a temporary audience but a near
permanent dislike. Blogs are revered
if are authentic.
2.
Catch the phrases: Use catchy
phrases, use the phrases that will be caught in the brain-mesh of Your reader
and tugged in their for a while longer than a simple sentence. Think of that
annoying little tune that sometimes sticks in Your brain for an entire
day.
3.
Click-Click: Adorn Your blog console with impactful pictures of your content.
Let it leave a mark on Your readers. Don’t overdo ofcourse. Stick to a minimum
number of images and summarise your story in it.
4.
The spread: The main course ofcourse. Imagine having an amazing entre and then
being served an ordinary meal. Disappointing. Period. Don’t disappoint. The
story that you wanted to broadcast is the life of it all. Let it be a
spectacle. Write a story not with precision but with emotion. Let Your readers
well up. Blog writing is an art.
Practice it.
5.
Evidence: If the story can be, then back it up
with facts. Numbers. Statistics. It authenticates Your tale. Ups your score
with brownie points.
6.
Don’t: Don’t copy. Plagiarism is looked down
upon. Especially if the post goes viral and then it’s discovered that aspects
were copied. Imagine the shame. You’ll be once hit and left wondering. And
don’t use incorrect grammar. Try and do your homework. We have tons of
self-proclaimed Grammar Nazi’s who would attack the post before it even
spreads. You don’t want to be a famous “Popular
Blog” for the wrong reasons.
7.
Off-track. An idea! : The inspiration sometimes comes not from being entirely lost on Your work station but by doing
something entirely detached. Anais Nin
“My greatest ideas usually come not at my desk writing bit in the midst of
living.” So go live J
8.
Quote-unquote: If You are using a quote of a famous personality, quote them.
Always. Quote’s due. And also ‘cause chances are the quote will be ‘googled ‘
by your readers. And...
9.
Format: The formation of the text should be readable. No unnecessary
editing and colouring.
10.
The end: In conclusion...uhuh! Error. Don’t conclude. Don’t be decisive.
Leave it open ended. Open for discussion. Speculations. Invite opinions,
reactions, sentiment, judgments. Create a stir. And anyway there is always a scope for
improvement.
Swati Kaushik
Good one
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