Bookstores:- Are they dying?

 A few clicks, and you are living an easy life! This is the scenario ruling our market today. From an infant’s diapers to a homemaker’s mixer-juicer-grinder, a good part of the urban population is now resorting to online stores for these necessities. And why won’t they? We always prefer to pick an easier way to get our work done. Whether it’s shopping or anything for that matter. Moreover, to people in small towns, online stores provide more and often, better options.

Traditional vs Online bookstores

As digital alternatives arise, physical processes seem less efficient. This theory certainly has 
consequences that extend far beyond the literary community, but these days technology is 
becoming the defining factor in how books are published, distributed, bought, lent and sold. 
And as digital publishers become more adept at leveraging these innovations, brick-and-mortar 
booksellers are nearing a point at which they could have to fight for the very survival of their 
market segment.

The Shopping Dilemma

                            

With the changing trends in the general life, trends in shopping are also changing. The internet is a huge media these days and thus online shopping has seen a huge boom in the recent past. In a country like India where the fad for internet is increasing at a rapid pace, online shopping has a huge potential to mushroom! If you go back a decade in the memory lane, internet was a rare thing and there were hardly any online shopping sites. The ever changing fashion trends and the new trends in technology have contributed to the growth of online shopping. Also, the busy schedules and the rat-race type of lives in the metro cities are a huge reason for online shopping becoming a huge hit in India. Like all things, even online shopping has a few pros and cons. Let’s try to analyze a few of them.